Ross Necessary
Senior Marketing Executive
For over 20 years Ross has been a senior studio marketing executive overseeing multi-disciplinary departments at Warner Bros. and Lionsgate. From A/V and Print production to Exhibitor Marketing to Creative Services, Ross has been responsible for executing the creative vision on countless campaigns including the Harry Potter franchise, the Dark Knight Trilogy, Knives Out and John Wick.
During his career, Ross has built meaningful relationships with colleagues throughout the industry. In his most recent post, Ross was able to expand his network working with the likes of Disney, Red Bull, Mattel and National Geographic on their high-profile projects.
Ross has proven expertise in cross functional collaboration, optimizing workflow and executing multi-channel marketing campaigns. Experiential stunts at SXSW, major trailer launches, festival premieres, CinemaCon presentations, paid media sponsorships, etc. have all be produced by Ross.
Ross believes that while excellent creative helps distinguish marketing campaigns, it’s paid media execution and a well-planned earned media strategy that serve as the heartbeat. He’s excited to dive in with all disciplines to craft a campaign with you that doesn’t just make noise but sings.